Durex
In-Sync
A sobering 34% of straight women just aren’t interested in sex with their partners. Maybe the spark has gone, maybe it was never there in the first place or maybe they just haven’t tried Durex Performax Intense yet.
This campaign features a film and amplified by an interactive social platform game.
Awards: In Book at D&AD / Gold at the Clio Awards / Finalist at The One Show / Merit at The One Show Interactive / Bronze at London International Awards / 2 Bronzes at British Arrows / Merit at Art Directors Club